SUPERMALT LIMITED EDITION PACKAGING

LIMITED EDITION PACKAGING

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The Bank was asked to create new limited edition Supermalt packaging that would reflect the brands heritage and new brand positioning - Live Up!.

My idea was simple - to take inspiration from one of Africa's greatest exports: West African Afro-funk and Afro-Beat music, which inspires much of the modern music we hear in London today. I was responsible for both concepts and designs.

The new limited edition Supermalt bottles and multipacks will be available in-store July 2016, and will support a Supermalt Live Up! summer tour across some of the UK's best carnivals.