CREATIVE DIRECTOR / ART DIRECTOR
WITH A DEEP-ROOTED CONNECTION TO THE STUDENT MARKET, POT NOODLE WANTED TO STIR THINGS UP WITH A PURPOSE-DRIVEN STRATEGY TO DRIVE BRAND ADVOCACY, AND TACKLE THE RISING YOUTH UNEMPLOYMENT CRISIS.
Pot Noodle Alternative Internships was born - a platform involving 150 companies offering paid internships in seven industries notoriously difficult to break into; film, music, fashion, sport, publishing, tech, and gaming. We developed a website in partnership with GradBay featuring internship listings, an integrated application portal, and resources for those aged 16-24.
To drive traffic and applications to the internship website, we created a 2-day Virtual Alternative Careers Fair, streamed live on Twitch; a first for both Unilever and the UK, and the first Careers Fair on the platform. Each hour of content focused on a particular industry, and each segment featured Q&As with representatives from the 150 companies, along with interactive challenges. Viewers could win prizes by scanning an on-screen link, which redirected them to the internship site. Most importantly, the stream was accessible to all young people and there weren't any barriers to attending. It allowed those interested in alternative industries to directly engage with educational content and take their next steps in finding paid opportunities.
The internships received 3,500 applications. The live stream was the primary driver of this success, with 9,516 live viewers converting to 21,445 visits to potnoodleinternships.com during the stream.
