DRIVING SENSATIONS ROADSHOW
Peugeot 308 'Driving Sensations' Roadshow demonstrated the 308's allure through three different sensory experiences using innovative technology. Oculus Rift provided an immersive 360 degree experience. A digital projection of falling feathers that reacted in sync to a person's movement dramatised the new lighter chassis and to demonstrate the hair-rising excitement of driving a 308, a steering wheel was connected to a Van de Graff generator. Socail media was used for people to share their experiences.
I was responsible for both art direction and design of the roadshow from concept-to-creation.