LEAD CREATIVE // ART DIRECTOR // DESIGNER
PERONI’S LONG TERM STRATEGY IS TO TRANSFORM PERONI NASTRO AZZURRO INTO ONE OF ITALY’S MOST STYLISH BRANDS.
WE PAID TRIBUTE TO CAPRI AND THE LUXURY OF ITALIAN LIFE BY THE SEA ‘VITA AL MARE‘ BY LAUNCHING PERONI NASTRO AZZURRO’S BIGGEST CAMPAIGN TO DATE. A SHORT FILM FEATURED IRENA MUSILOVA AS THE ITALIAN STARLET LOOKING TO ESCAPE THE LIMELIGHT TO ENJOY THE SIMPLE PLEASURES OF LIFE BY THE SEA. IN HER CAPRISIAN FRIENDS, SHE FINDS HERSELF WITH A SENSE OF NOSTALGIA AND ASSIMILATES QUICKLY TO THEIR LUXURIOUS LIFESTLYE.
The campaign kicked off with the release of a series of short online documentaries telling the real stories of the people of Capri, reinforcing the authenticity that lies at the heart of the brand. The ATL launched in cinema, OOH, print and digital using embedded branding to emulate codes from luxury categories.
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