CREATIVE DIRECTOR // ART DIRECTOR
NOKIA WANTED TO LAUNCH IT’S MOST AFFORDABLE SMARTPHONE TO DATE - THE NOKIA 2. WE FOCUSSED ON THE PHONE’S KEY SELLING POINT: IT’S 2-DAY BATTERY LIFE, A KEY INCENTIVE FOR THOSE HESITANT TO BUY SMARTPHONES BECAUSE OF THEIR NOTORIOUSLY BAD BATTERIES.
WHAT DOES 2-DAY BATTERY LIFE MEAN FOR CONSUMERS? IT MEANS FREEDOM TO DO MORE WITH LIFE BETWEEN CHARGES. FREEDOM TO TEXT MORE, LISTEN TO MORE MUSIC, HAVE MORE FUN, WATCH MORE MOVIES AND MAKE MORE CALLS. ALL WITHOUT THE WORRY OF THEIR PHONES DYING.
The Nokia 2 launched with a fully integrated campaign across MENA, Africa and India that included TVC, print, digital, social and even a train wrap.
