CREATIVE DIRECTOR
DEPOP WANTED TO ESTABLISH THEMSELVES AS THE PLATFORM FOR STUDENT STYLE AND ENTREPRENEURSHIP IN MANCHESTER.
We launched #depoponcampusmcr campaign utilising a blend of physical and digital activations. This involved recruiting a team of Student Brand Ambassadors to represent Depop on campus, fostering a community of like-minded sellers, and facilitating their understanding of the platform.
Additionally, we collaborated with student journalists, photographers, and designers to create On Campus MCR, Depop’s inaugural zine exploring Manchester's influence on fashion culture and consumption. The campaign culminated in the Depop Market MCR, a vibrant event bringing together 26 local Depop sellers at Hatch, providing students with an immersive Depop experience and facilitating seller growth both during and after the event.
