PERONI SHOP-IN-SHOP

Peroni Nastro Azzurro challenged us to build its brand on world-leading online supermarket Ocado. Focussed on bringing style to special occasion at home, we created a shop-in-shop platform where visitors could be inspired by everything from the innovative recipe ideas of Michelin-starred chefs, to stylish glassware and gift packs. The launch prompted a significant lift in sales.

I was responsible for creative direction across look and feel, and navigation of Peroni shop-in-shop. I also worked with photographer and gastronomist; Bob Noto, to create a suite of images of the Costardi Brother's dishes featured on shop-in-shop.

Photography by Bob Noto.
www.bobnoto.com