CREATIVE DIRECTOR // ART DIRECTOR
WE WERE ASKED TO CREATE A CHRISTMAS CAMPAIGN THAT WOULD INTRODUCE AUDIENCES TO THE CINEWORLD GIFT BOX FOR TWO. WE DID THIS WITH A LITTLE HELP FROM DISNEY, AND EVERYONES FAVOURITE MAGICAL NANNY.
THE CAMPAIGN TUGS AT THE HEARTSTRINGS OF OUR AUDIENCE, YOUNG AND OLD, TELLING A CHRISTMAS STORY THAT WE CAN ALL RELATE TO.
It ran across more than 100 cinemas in the UK and Ireland, whilst an adaptation was used across Cineworld’s sister chain, Cinema City, in several locations including Poland, Romania and the Czech Republic. The campaign was promoted at point-of-sale, print and digital.
