CREATIVE LEAD / ART DIRECTOR
WE TEAMED UP WITH ADOBE ON A CREATOR CAMPAIGN TO INSPIRE AND EDUCATE AUDIENCES THROUGH THE CREATION OF ‘MAGIC EDITS’ AND TUTORIALS FOR INSTAGRAM AND TIKTOK.
Creators were briefed to provide a mix of video content and tutorials relating to the campaign concept highlighting Adobe Premiere Pro, ensuring a contextual and unified content series. The campaign was executed across DE, FR, IT, MENA, RU and UK, with 20 creators generating 4.8+ million reach; 90,564 interactions, including 17,606 saves.
